Packaging & Branding

Moshi, meaning “if” in Japanese, is a sparkling yuzu drink made with 100% yuzu juice sourced from Japan. When developing Moshi’s logo, I played with the idea of “if” and the idea branching out in different directions one could take. The final design was a light and airy word mark with the letters forming two gusts of wind blowing in opposite directions. I took inspiration from Japanese wave patterns and made them into a modern line pattern that goes across the top of the label. I paired this with an illustration of the fruit and different colors to distinguish each flavor.

Photo Retouching

Print

Trade Show Items

Web Design