Packaging & Branding

Calamansi is a tart and refreshing citrus fruit from Southeast Asia. I was asked to design the branding and packaging for a calamansi-based drink that was to be marketed as a tropical twist on lemonade, called “Calamansi-Ade”. Since they were going to be targeting an audience who wouldn’t be familiar with calamansi, I made the fruit itself the focus of the logo with a calamansi cross section drawn in a friendly, hand-painted style. I paired it with a hand-drawn font and some juice droplets. The drawing in the center is different for each Calamansi-Ade flavor, and each label has a bright, vivid color scheme to follow the tropical feel of the drink.

Photo Retouching

Print

Web Design