Enlightened is an ice cream and frozen dessert brand that focuses on better-for-you alternatives to the sweet treats you crave. I worked with a team to update the branding and packaging of Enlightened’s products, and also managed the printing of the packaging to ensure everything looked as good on the shelf as it tasted. We put detailed, enlarged food renders in the forefront, and surrounded them with stacks of tasty ingredients / flavor cues on the bottom.

Packaging Design