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Enlightened

Enlightened

Enlightened is an ice cream and frozen dessert brand that focuses on better-for-you alternatives to the sweet treats you crave. I worked with a team to update the branding and packaging of Enlightened’s products, and also managed the printing of the packaging to ensure everything looked as good on the shelf as it tasted. We put detailed, enlarged food renders in the forefront, and surrounded them with stacks of tasty ingredients / flavor cues on the bottom.

After the packaging design was finished, I made 2D renders/mockups of the boxes and cartons. For other packaging shapes such as pouches or ice cream pints, I worked with a render artist to make 3D models of the packaging and instructed them on the correct shape, angle, and lighting to best represent the product.

Ice Cream Bars

Packaging Design

Enlightened Bars Dielines

Carton Renders

Enlightened Bars Box Renders Enlightened Bars Box Renders Enlightened Bars Box Renders Enlightened Bars Box Renders Enlightened Bars Box Renders Enlightened Bars Box Renders

Enlightened Bars Box Renders Enlightened Bars Box Renders Enlightened Bars Box Renders Enlightened Bars Box Renders Enlightened Bars Box Renders Enlightened Bars Box Renders

Photo Retouching

B&CD Overhead Photo

Mint In The Sky Bar Cartons

Collaboration with Metallica’s All Within My Hands Foundation

Enlightened partnered with Metallica’s foundation, All Within My Hands, to give back with the first ever guitar-shaped ice cream bar. A portion of each purchase is being used to fund food banks in the fight against hunger. We designed a special box for these ice cream bars with sketchy rock-inspired illustrations and dramatic lighting on the bar render.

Enlightened Bars Dielines Enlightened Bars Box Renders Enlightened Bars Box Renders AWMH Metallica Bars Box AWMH Metallica Bars Box

Frozen Greek Yogurt

Packaging Design

Enlightened GY Dielines

Pint Renders

Enlightened Greek Yogurt Pint Renders Enlightened Greek Yogurt Pint Renders Enlightened Greek Yogurt Pint Renders Enlightened Greek Yogurt Pint Renders Enlightened Greek Yogurt Pint Renders Enlightened Greek Yogurt Pint Renders

Photo Retouching

Enlightened Greek Yogurt Pint Photos Enlightened Greek Yogurt Pint Photos Enlightened Greek Yogurt Pint Photos Enlightened Greek Yogurt Pint Photos

Fruit Bites & Dough Bites

Packaging Design

Enlightened Fruit Bite Dielines Enlightened Dough Bite Dielines

Pouch Renders

Enlightened Fruit Bite Pouch Renders Enlightened Fruit Bite Pouch Renders Enlightened Fruit Bite Pouch Renders Enlightened Dough Bite Pouch Renders Enlightened Dough Bite Pouch Renders Enlightened Dough Bite Pouch Renders

Photo Retouching

Enlightened Bite Photos Enlightened Bite Photos

Sundae Cones

Packaging Design

Enlightened Sunae Cones Dielines

Carton Renders

Enlightened Sundae Cones Renders Enlightened Sundae Cones Renders Enlightened Sundae Cones Renders

Photo Retouching

Enlightened Sundae Cones Photos Enlightened Sundae Cones Photos Enlightened Sundae Cones Photos

Cone Shipper

Enlightened Cones Shipper